This interesting development has much to do with the immense improvement in the set-up of supermarkets. They do not only sell everything under the sun. They also do so in a very comfortable ambiance usually within a mall. Thus grocery shopping has become an enjoyable family activity, almost akin to a toned-down shopping spree for food and household necessities.
So what has this resulted to?
Children, no matter what age have learned to exert their influence on what to buy. Parents or the mother no longer have the sole power to choose. This can go both ways depending on the budget and the children's insistence for a preferred item.
The packaging of products, the sample booths on the side, and the give-away items attached to products all aim for one thing - for the products to be bought by consumers. Most will be targeting either the whole family or particular members of the family. Manufacturers try to second-guess how purchasing decisions are made in groceries and supermarkets resulting to highly-targeted promotion towards the family.
Almost everything can now be bought in groceries and supermarkets. Families need not go to different stores for their every need except for the highly specialized ones. What they don't find inside the grocery, they will surely find within the mall. This has given families more time to spend together while having the opportunity to decide as a group what to fill their cart with.