Why Turon Remains a Popular Filipino Snack

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Turon is a popular Filipino snack consisting of thinly sliced bananas rolled in lumpia wrapper, dusted with sugar then fried. From its original presentation usually sold as street food to unique presentations in coffee shops and more sophisticated variations served in high-end restaurants, this simple food continues to appeal to the Filipino palate.


According to historical accounts, turon was first introduced in Philippine communities near banana trees and crop fields. Apparently, these are surplus from the harvest. This delicious banana treat turned up at roadsides in makeshift stores.

Its main appeal lies in its very simplicity. The number of ingredients needed is quite few but more can certainly be added depending on personal preference. There are no special tools needed to cook it. With a frying pan and syanse (kitchen turner), crispy turons are easily produced.

It is fun to reinvent. The number of ingredients needed is quite few but more can certainly be added depending on personal preference. Bananas can also be replaced by other fillings and you still get the same satisfaction, unless you are especially fond of bananas.

Turon is here to stay. Even the retail giant SM found profitable business in selling it. Who would have imagined that a snack that can still be bought relatively cheap can result to such profit. This is probably the result of catering to the common Filipinos' certified comfort food. 

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